London, England (PRWEB UK) 14 October 2011
Zerran International is debuting RealLisse Vegan Hair Smoothing System to the EU market at Salon International, one of the worlds premiere hairdressing expositions. Salon International will be held at London ExCel, an exhibition center located at London Docklands, from Oct. 15 - 17, 2011.
JGR UK Distributions Ltd of Manchester, England, master distributor for Zerran International throughout Europe, will feature RealLisse in stand #J116. Zerran Education Director Debbie Lynn will lead ongoing look and learn technique sessions utilizing RealLisse on live models during show hours. Assisting her will be Christian James, a Zerran advocate, master hair stylist and ABCH (The American Board of Certified Haircolorists) board certified colorist based in Scottsdale, AZ.
John Renda, managing director of JGR UK, notes that they had been searching for this kind of product for over four years. “So far, we are getting positive response in the UK, Greece, Holland, Sweden, Estonia, and Malta, with many other European markets making inquiries. As a result, we feel that the Zerran brand will have spectacular growth within the coming months.” Eddie Renda, responsible for sales at JGR UK, adds, “I have been in the business for many years and have never seen so much interest for any other brand.”
Recent reports show rising consumer desire for specialty products. According to Euromonitor International, Within hair care, there is a growing trend towards individualised ‘for me’ products that either care for or repair hair. New product launches and extensions now cater to a wide array of consumer needs: sun protection, sensitive, anti-aging, dandruff, hair loss, strengthening, moisturising and anti-frizz.
Concurrently, Zerran will also be introducing RealLisse at Beauty & Fitness Egypt, scheduled for Oct. 14 - 16, 2011, at InterContinental Cairo Citystars Hotel. Zerran is represented by Argan International. Now in its sixth year, Beauty & Fitness Egypt serves as a meeting point for European, African and Middle East beauty professionals, focused on developing multinational business-to-business opportunity while expanding awareness and education about beauty.
The message of wellbeing and beauty resonates soundly and universally, says Cindy Van Steelandt, Zerran director of marketing. We have always been explorers and innovators, combining botanical traditions with the best of cutting edge science. We see Zerran RealLisse being adopted literally in a world without borders. That is amazing and inspiring.
Zerran president Steve Saut
